5 On-Site Blog Factors That Turn New Visitors Off

by Ashley on January 30, 2011

Guest Post by Ashley

Increasing your blog’s readership and subscriber base is a vital element to every blogger, and you as a blogger should follow methods that ensure your readers keep coming back for more. There are a few practices that can certainly send your visitors packing without even reading a word and of course you will want to avoid these damaging approaches. Let us take a closer look at these practices:

  • Poor Aesthetics

The look and feel of your blog is the first impression you will make to a new visitor and if first impression last you will want to impress at the outset. Your choice of colors, layout and theme is the first and most integral part of designing your blog. A poorly designed blog that isn’t appealing to the eye will convey the wrong message and a message that screams unprofessional and amateurish. Before your blog goes live you should ask a friend for constructive criticism or ask members of a blogging or internet marketing forum for their feedback. The feedback you receive will help identify problem areas with your blog.

  • Where’s the Content

Many visitors have become immune to ads that appear on a site but there is a fine line between what is acceptable and what is not in terms of ads on a blog. Over-use of advertising can drown out your content and make your blog look spammy. Ensure that you strike a balance when placing ads on your blog. Another aspect is the over-use of media like videos and audio and this type of media can increase the load time of your blog and impel your visitor to hit the back button on their browsers.

  • Where Did that Come From?

Pop-ups are probably the most invasive form of advertising on the net. I personally detest pop-ups because I feel they are intrusive and they are very much like a door-to-door salesman, but at least the salesman knocks on the door. When I am surfing the net and visiting sites and a pop-up appears from nowhere I simply exit that site.

  • No Comments

Blogs that do not have any comments on them send a message that the blog is unpopular. People like to follow the crowd and if there isn’t a crowd of comments on your blog then your visitors will go to a more vibrant atmosphere. When preparing your blog post you should always try to encourage comments by asking questions: Do you think a commenting culture is important for a blog?

If your blog is new, you should approach friends or even people on a forum and ask them to help you get the ball rolling by reading your posts and commenting.

  • Content is King

This phrase has become a clich because it is true. If your content is riddled with errors and does not add value to your reader then your visitor will find another site that satisfies his/her needs. You should also try to avoid complicated and highly technical blog posts as this approach can turn your reader off. If you are writing about a technical subject try to explain it in layman’s terms. Another important point that needs to be emphasized is the tone of your posts, rather than sounding like a lecturer you should adopt a conversational tone when writing your posts.

The positive to these issues is that they can all be repaired if you started on the wrong foot. I always say you should treat your blog or website like your baby. You will want to dress your baby up, feed your baby the best nutrient enriched food, and ensure you always give your baby tender loving care. And when your family and friends see your baby and say things like, she is so adorable, you in turn feel good inside.

Article by

The author is an online marketers who runs a site that discusses work from home jobs and he also reveals ways to make money for the beginner.

Ashley has written 1 awesome articles.

{ 5 comments… read them below or add one }

Jasmine January 31, 2011 at 12:15 pm

You are right, we should treat our blog like our baby! Well said, and it needs proper care and attention until at least she is 15 years old! :)


Ashley January 31, 2011 at 6:24 pm

Lol, thanks for the comment Jasmine!

Blogging has become more of an income earning opportunity and as a result the essence of what blogging is, has been lost. But of course there are still pure-bred bloggers out there who truly give their blogs all the TLC it it needs.


Ashley February 1, 2011 at 12:42 am

Lol.. thanks for the comment Jasmine!

Unfortunately most blogs are neglected and often they end up dying a premature death. But there are still many bloggers who understand the essence of blogging and continue to blog for the love and passion of it.


Iphone 4 Jailbreak February 1, 2011 at 9:49 pm

keeping an eye on the analytics also helps in reading users mind , checking bounce rate and see which pages are not performing well. time on each page and user navigation to interal pages


Ashley February 2, 2011 at 10:21 am

Excellent insight. Analyzing stats and data are certainly key to evaluating user behavior and applying measures to correct any problem areas. The great thing is that besides analytics there are some fantastic plugins that you can use with Wordpress that provides alll the relevent info.


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