Whether it’s your personal or business blog, without proper promotion it will mostly not become a successful blog. The ultimate aim of every blogger is to get maximum possible targeted traffic. There are many strategies for blog promotion depending on your blog niche and targeted audience. You cannot apply all strategies for all types of blogs, but here are six effective strategies that can be used to promote all types of blogs.
1. Submit to Blog Directories and Content Aggregators
Blog directory submission is a one time effort, get a list of top blog directories and submit your blog. Many of these blog directories will require you to add your RSS URL too with which they will extract and display your latest blog post to their readers.
On part of content aggregators, some require a manual update each time when you publish new content while others can provide you with an automated solution. For instance if you’re using WordPress, add the following in the “Writing” option under the “Settings” tab:
Now, all these services will be automatically updated when there’s a new post on your blog!
2. Increase RSS Subscribers
Feed or RSS subscribers are your loyal visitors because they frequently read your content. You must have more and more RSS subscribers and to have a big number you’ll need to put the RSS subscription button on your blog where it can be noticed easily by your visitors. Top right corner in the sidebar and the end of an interesting post are the best places to put the RSS subscription form and turn visitors into loyal readers!
3. Develop Social Circles
Being active on social networks is very helpful to increase the outreach of your blog. Content you share with your friends is visible to friends of friends and if they like and share, it goes viral! For best results be active on:
* Google +
4. Use Blog link in Email Signature
It looks professional on one hand and attracts the mail receiver on the other. Use it in bold and just below your credentials. If you’re using Gmail, Hotmail or Yahoo Mail, you can track your visitors who came by clicking the link in your email, but if you’re using other email clients, it might not be tracked.
5. Comment on Other Relevant Blogs & Forums
It’s a fact that when you appreciate someone’s effort or disagree to a point with valid arguments, they do look back, who actually you are. So why not to make it a promotional technique and find all relevant blogs in your niche, check out their content where you can share your opinion easily and drop a comment or two? While posting a comment do not forget to add your blog’s link so that the rest of the visitors on that page can also land on your blog through that link!
Same technique goes for forums where you can grab people’s attention by having your blog URL in your forum signature.
6. Optimize for Search Engines
This is the most important technique to get long-term and massive targeted traffic. At first, do keyword research using Google Keyword tool and write on topics that are highly searched. Use those keywords appropriately in your blog post title and content. Make sure that the keyword density in your blog posts is not less than 3% and overall content is well written and not just adjusted with high search volume keywords. Your blog post must also be categorized and tagged well, i.e. under relevant categories and tabs. This SEO technique proven to bring you good traffic from the search engines!
So, there you are. 6 pretty basic but highly effective blog promotion techniques which you can use to promote your blog. Of course, there are other techniques too but we do not have the space here to cover them all in one article. However, I am sure you have some great blog promotion techniques which you can share with the rest of us. Do post your thoughts and techniques below.