It is every blogger’s objective to achieve a readership as high as possible. Small time bloggers might be hoping for higher revenue from more readers clicking on ads while e-commerce website owners would hope that more will come to visit the site and subsequently purchase from the website. Whatever the objective is, bloggers simply post contents online for a main purpose – to be read. If you are wondering how you can boost the number of readers, read on to find out.
Post interesting topics
Think of an interesting topic to post today. It could be the shocking unacceptable incident happened at your neighborhood today or you might want to talk about that weird thing you heard last night. Any hot local or international news plus your own opinion about it sounds good too. Perhaps you want to share with your readers about an old-school radio you found at your late grandmother’s house. Those are examples of topics that might catch your readers’ attention to read them. Update yourself with current issue or go dig for anything interesting that you may think your readers will be fascinated by.
Leave comments on other blogs
A very easy way to get people check out your blog is to leave comments on other blogs. If you are lucky, people will click on your name and read your blog. Hopefully they’ll like your blog and turn to be your regular readers in the future. Comments are actually very important although there are blogs which don’t allow comments because of fear of what could happen. You can start building a community online when you let people comment on your blog post. It is also a chance to be heard as your comments add value to the discussions. Keep in mind not to leave a “rude” comment; these might get people curious enough to click on your blog but this tactic doesn’t leave a favorable impression of yourself.
Why allow a guest to post? Letting someone contribute a post or two is an effective way to expose your blog and increase your online connections through new audience.
Check out blog sites that you frequently visit and find out if they take on a guest blogger. Don’t forget to check the existing blog audience to see if they are relevant to your writing. Read the blog’s guest post guidelines. Follow the guidelines, write a well-written and original article. Finally, send it to them. It’s a win-win situation if your article is accepted – they get free articles and you get exposure from your posts. The blog’s audience will also visit your blog to read more of your posts.
Social networking is not limited to only Facebook and Twitter but also includes forums, events and activities which enable readers in your blog community to meet and acquaint with each other. Social networking sites are places to promote your blog, expand your network, build friendship and simply to socialize. Social networks also allow you to share your blog content. It’s an effective way to generate more interest in your blog posts. Facebook can generate high traffic to your blog and you also can reach more people through Facebook writing groups. Update your Facebook at least once a day, post links to all your blog post and interact with your fans there.
A giveaway is a sense of appreciation to your readers. Give something for free or offer bonuses to your subscribers and followers. It doesn’t have to be something expensive but something simple that you personally made will do, for example a framed drawing. Make it simple for people to join and follow the rules and regulations. Choose a prize that is affordable and lightweight for easy shipping. Make sure you announce the winner on time and deliver the gift you promised. Of course, you can also give digital gifts which can simply be emailed. Giveaways generate buzz to your website. It gets attention because everybody loves free stuff. However, don’t overdo it and stay moderate. 🙂
Make it easy to subscribe to your blog
Make subscription easy for your readers. Put an email subscription option or RSS subscription on your blog. You can even attach a monthly prize for people who subscribe to your blog’s feed or email newsletter. Giving away free prizes should increase the number of people subscribing to your site. Guide your readers where and how to subscribe by making it prominently visible on your blog. You might also want to tell your readers the benefits of subscribing. Usually, subscribers remember the blog they subscribe and are not likely to unsubscribe once they have signed up.
Create a community
Walk around in the blogging world. Get involve and be active in other people’s blogs by visiting, reading and leaving comments or taking part in blog events. It helps in growing your blog traffic. You also can create a community for your site after you have built up a solid readership in your blog and put up a forum where readers can bond. Respond to questions asked and interact with your readers. Listen to your readers and let them know how much you appreciate them. Pay attention and respond with more encouraging comments rather than negative tone comments.
Well, there you are some. The simple tips above are bound to increase the readership of your blog if you take the time and effort to carry the ideas out as suggested. The efforts are continuous; readership would fall again if your blog lacks new posts, you cease making your presence felt through the comments section or by dropping out of the social community. It does take some effort to boost readership but the time and energy spent are definitely worth it!