SEO is a full time job. You can’t afford to take your eye off the ball even for one moment. Search engines are changing all the time and keeping track of these changes is half the job. Even if you make it to the top of Google, you’re not guaranteed to stay there. In fact, that’s when you’re most likely to fall.
Search engine marketing is the game that never ends.
Why is it like this?
Search engine rankings are determined by complex algorithms. These algorithms probably took years to determine and are still far from perfect. That’s why they’re being constantly investigated by SEO experts.
Some of these ‘tweaks’ are far more than that though. They can be so drastic that a website can plummet from the top of the rankings into the oblivion that is the third, fourth or fifth page any beyond overnight. Needless to say, this can have a huge effect on their overall profits.
There’s also the fact that most businesses are now constantly improving their website’s SEO. According to Andy Defrancesco the internet has become a potentially crucial source of revenue in most industries that they can’t afford not to.
What are my options then?
In order to maintain a solid presence on the major search engines, an online business must consistently dedicate time to improving their SEO. The more time spent on improving a website’s searchability, the higher they are likely to rank.
This is the case now more than ever. Google, the internet’s most popular search engine, recently announced that its algorithm now prioritises websites which consistently produce relevant exciting content. Websites that sit stagnant for weeks can expect to plummet in the search engine rankings.
For those who don’t have the time and expertise to improve their SEO, there is always the option of outsourcing SEO to a search engine marketing company.
What will a search engine marketing company do for me?
The role of a search engine marketing company is to work together with an online business to help achieve its goals.
Businesses can choose to be as involved as they want with this process. A good search engine marketing company should be able to recommend the best strategy for achieving good search engine rankings and some companies are happy to let them get on with it, whilst they focus on other pressing areas of business. Others want to keep playing an active role in their website’s SEO and that’s fine too.
Some of these companies employ journalists who will keep a website updated with fresh content. Others employ pay per click advertising experts for those who want to take this route to conquering the search engine results pages. All of these employees are fully aware that there is no full time whistle for the game that is search marketing. They’ll all remain on top of their game to ensure that your website is always winning.
In a nutshell, a search engine marketing company gives business owners their time back and for most busy business owners this is a godsend.