We have heard that with digital tablets like Apple iPad we can read eNewspapers that can play audio clips as well as video clippings but have you ever heard of an audio ad in a Newspaper? I’m sure you haven’t seen an audio ad in a newspaper.
This morning, the Volkswagen Vento ad in Times of India newspaper surprised and also scared its readers. According to Suhel Banerjee who captured the video of this ad “There is a full-page ad on the last page of Times of India newspaper. As soon as you turn over to the last page of the newspaper, the ad starts playing by itself and it goes on in an endless loop till you close the paper.”
Here is a video of the Volswagen Vento audio ad
Although it’s not a new thing. We have already seen this type of technology in greeting cards which plays audio clippings. But I think it was the first audio ad in a newspaper which managed to scare the people.
Do let us know what you think about it.